Due to unforseen circumstances,today has been the first opportunity I have had to demo the BV7-55.
The dealer's unit was combined with a Beolab 7-6 stereo speaker.
I was assured that the TV's settings were "out of the box",and due to time constraints,no attempt was made to adjust them.
The demo consisted of the standard Freeview transmissions,combined with a selection of my SD DVDs,and Blu-Ray discs.
The PQ was very impressive on Freeview,and showed steady improvement as one moved to SD DVD,and Blu-Ray.
I was impressed with the TV's Colour purity,Black Level,and it's handling of fast movements,evenness of backlighting,and off axis viewing,
However,I did notice that as the session,which lasted 90 minutes,progressed something,perhaps the glare from the screen,was inducing an headache.
Perhaps this is rectifiable by adjustment of settings.
The major disappointment was the Beolab 7-6 speaker,particularly bearing in mind it's cost.
This was highlighted by the opening sequence to the soundtrack of 'Gladiator',which sounded very 'muddied'.
The speaker appeared to cope better with simpler soundfields.
Again,the sound may be capable of improvement by adjustment of the TV's controls.
I think I will need another visit during which I will be able to adjust settings.