@macjonny : I was talking about 3D technology, not screen technology, so saying that LG passive sets are not good because they are edge-lit panels doesn't makes any sense : passive tech is more expensive, so for a "normal" price they can't sell both full LED and passive 3D (they are LG, not B&O!)... But B&O could have done that, and then they would have had a totally innovative set on the market. Instead, they choose the cheap way... With cheap standard "kikinoko" glasses.
3D passive plasma has no sense commercially today as plasma is more expensive as LCD, then you would add the cost of the polarised panel... Only a company which sells TVs over 50k€ could have done that... But there is only one company I know which sells such expensive TVs, and they don't produce their panels! 😕
It's true that 3D is really good for games (I've played a lot with Motorstorm in 3D), but I'm not sure that a lot of Beovision 4 85 will be connected to a PS3! But the vast majority of customers are not gamers. 3D is a niche which is difficult to sell as "the new thing to have".
Concerning pure 3D quality, you will see that the whole industry will move to passive, mainly due to a more "relaxing" picture (3D glasses can't go faster than 50Hz, which is simply not enough) and a better contrast and brightness (for the brightness, it's physical : as you close one eye 50% of the time, you loose at least 50% of light, even if the glasses are totally transparent . But contrary to active 3D, it has a cost, so it's not easy to sell, and then today, for a "normal" price, plasma is the best compromise (as it can virtually provide crosstalk-free 3D picture).
What I meant is that the viewing experience of passive sets, both in 2D and 3D, are going to be suboptimal compared to active plasma 3D sets due to the screen technology. Saying people prefer passive sets because they prefer the 3D technology isn't true. They may like the idea of passive 3D but that doesn't mean the actual passive 3D TVs are going to be better that are on the market NOW.
B&O couldn't have made a 85" passive 3D set because they don't make their own panels, so how would they have done this? NOt sure what you mean about plasma being more expensive here. Plasma is MUCH CHEAPER in larger sizes than LCD, and MUCH BETTER in almost every way except for energy usage and bright light viewing.
PS3 has sold 50 million plus. There is a huge market for 3D games that is only just beginning to be tapped. It won't be a niche for long. Very few % of people have played a 3D game, and for those that have seen mine it is mind-blowing for them. You are right though the average B&O buyer isn't going to care much.