Just received BV11-55 on Monday and still sitting in itx box until set up Friday afternoon. I could not wait so did connect my bluray player and AppleTV for a little run. KMA gave such an in-depth review that I cannot add much. I watched Prometheus last night and it was incredible. The large screen gives a great cinematic effect, and the sound is superb with no need for additional speakers, at this point in any case. The out of the box (or in my case still int he box) movie mode works superbly with blu-ray, but with HD and non-HD adjustment is needed and I still have not found the magic settings (will have to re-read KMA's setting). A multitude of settings which I need to better understand.
The only drawback I found is that the intensity of the picture changes even with the screen at 15-20 degree angle (I am sitting about 4m away). The SmartTV apps are also minimal at this stage, with no support for amazon prime, netflix, hulu, etc in the US (just youtube and facebook). Hope to see this change soon, as AppleTV does not support Amazon (and likely never will).
Otherwise very happy with TV and will post pictures later this week.