If you complement the BeoVision 10 with BeoLab 11 subwoofer, as I have, the sound improves remarkably
I must admit, my dealer is always recommending this combo to me. I thought it was simply to shift a BL11, but they insist it makes a big difference (to the BV10).
It is transformational - with an Apple TV/iCloud combination, it is entirely possible to listen to music in remarkably decent quality.
After awhile it does not seem so unusual to listen to music through your TV.
Highly recommended addition.