Graham you are right, the size matters thing in TV's are almost getting out of hand!
My flat is not large, my BV5 was even a bit big for the livingroom, if not only for the 42" screen, then for it's massive presence.
Not many (besides Beoworld members) have commented on my recently acquired BV10 40" in a positive tone.... "What? ONLY 40"!" is the most commonly occurring answer. 😂
One of my best friends almost begged me to take the 46", or larger, since he was convinced ha was saving me from the "biggest" mistake of my life.
The BV7 in 32" looked to me as a bit out of proportions, this is not the case with the BV10 32". It looks hot! Perfect for any room.
Spot on!