Huhn interesting indeed. Agreed that it is quite specific in its 'use case' - a hidden sound wall that basically requires an unobstructed wall and not really a main set. Concept is actually been done in some ways before; an inoffensive wall mount audio system. Though I have to agree that the price point is a consideration that's for sure.
I have the space ( 3m ceiling ..open space) for something like this however my new Beolab 9s have nothing to fear👍
My mother's dining room would a perfect use case for something like this.
Funny how their connectivity gets more and more these days. I find that more promising for the 'new' b&o.