I don't think that it is because we are all 'Apple worshippers' it is simply because iTunes is the World's largest and most popular music store and will continue to be so. It is THE way that music is bought these days and used. It has been like this for over 10 years now, it's not an over night sensation!
The way music is obtained changes constantly. A track, reel to reel, Vinyl, tape, cd, burn cd's, MP3's and so on.
The reign of power will shift from Apple one day soon too. Just look at the growth of Spotify. The market has grown so much in one year that all the record companies eyes have finally opened wide! Why bother with trying to stop illegal downloads when a subscription for $20. dollars a year (or whatever it may be) can give you instant access to all the music in the world! Music will shift to an even more disposable culture much like cable/subscription T.V made movies and dramas. How many people actually go to the movies anymore when they have a surround sound cinema that is better at home.
This is the way of the future and suspect that BeoSound 5 Encore will be able to cope with this future with software upgrades.
Indeed.
Hindsight is a wonderful thing, but ( if I can be smug for minute) I was in at the UK launch of Spotify - in fact, King Street shop had many playlists for the backgrounf & demonstration units in 2008/9 - and the fact Sonos integrates with Spotify ( and the similar legal version of napster) is THE reason why it is so well established as the de-facto wirelss multi-room system for so many AV installers.
Spotify is a joy to use - probably amounts to 70% of my music listening..... intuitive, easy to use and just all-round enjoyable.. Being over 40, I also still buy new CD's ( and LP's when I can ) and I use Spotify to "audition" potential purchases, as well as a way to explore artists/genres I am new to.
IMO, if the BS5 had a Spotify GUI that was halfway decent, it would be a revelation to so many of the B&O target demographic ( I'm generalising here .but I mean over 30 and not too techie) that the product would fly off the shelves, and be the next Bsnd9000.
People who are already using i-tunes and streaming music from a NAS around the house will be harder to convert - they are used to getting content via phones, ipads, & macbooks and syncing the lot..... they will be harder to sell BS5 to - just like more techie types didn't rate Avant and Bsnd9000 in the late 90's ..... but they both sold heavily to the B&O marketplace.
I believe there is a huge latent demand for an easy B&O solution to streamed music via Spotify/Napster....alongside access to already owned music, and B&O are nearly there.....