1. The BS5 (Encore) seems to work well with iTunes-purchased music (there is no ALAC on the iTunes Store). So I can't understand people complaining that this is not Apple compatible.
2. The BS5 (Encore) is advertised with Airplay, but with an Airport Express. Here I can't understand B&O for making such a promotion for Apple technology without actually buiding it inside its product. Airplay is an Algorithm, not a piece of hardware. We can see Airplay as a wireless Aux input which works only with Apple products. That would have been great to have that, just as it's great to have DLNA for this purpose with other devices (NAS, Android...) If B&O made the choice to avoid Airplay, they could have avoided this kind of advertising.
3. The BS5 (Encore) has a physical HMI on it, with big wheels and a screen. That's an interesting choice, as it shows that B&O has made the conservatory choice of still giving a "materiality" to its audio product. If you just want to control everything with a remote/tablet/phone, you can just buy a BM5 (without BS5), or an Apple TV, or an Airport Express, or a Sonos, it will work as well (you loose HD tracks support and MOTS with the 3 last systems).
4. The BS5 (and Encore, I hope) can be controlled in 2-ways with the Beo6. That's cool. But that's not sufficient today. We heard that B&O is working on an app to control that. The idea is excellent, not because it's great to control everything with your phone (it's not, believe me), but because adding a BS5 software for iPad/Galaxy Tab/Other will allow us to get a DIFFERENT experience of the BS5 (at least I hope so). For instance, it could allow to make a keyboard search among tracks. It could also allow to send tracks/albums visually in different rooms (multiple BS5) just like we do on a Sonos system.
So the BS5 (Encore) has a great potential to be a leading system. People hypnotised by Apple marketing (I own an iMac+Macbook+iPhone+iPad so I could have been hypnotised...) won't understand that untill they don't understand that Apple+B&O can be complementary. At the other end of the scope, people who doesn't want the support of Airplay miss the point as it's just like an other Aux input (as I said before).