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Beoplay announces collaboration with Ford
Nice!
MM
Location: Flensborg————Danmark
Even I may afford driving B&O then ;-))
MM
Location: Flensborg————Danmark
I don't see the connection especially when fewer and fewer young people in America are owning a car or taking their licence (if that's the audience Play are aiming at)
It's like Mansory teaming up with Alba as their customers have no taste ...
Young people who do buy cars don't want a car with substandard audio. The "Sony" head units in Ford cars are simply by the normal supplier but signed off by Sony in return for a fee. It's similar with Recaro seats but I've had a demo from HK/Beoplay and their work is much more impressive.
No, that's heartbreaking. Ford are absolute toilet as a car brand. What are B&O thinking? Seriously who the heck buys into that brand now? Truly truly heartbreaking. I don't know of a single person who buys that brand - it's pure toilet. I think the kids are buying VW Polo's and Fiat 500's these days. Certainly the 18 year old boys at my gym and buying Polo's as they "look like small Golf GTi's" :)
I thought a 500 would have been a more savvy option for PLAY but BEATS have beaten them to it for the 2017 500 range.
Seriously, heartbreaking news though.
On a positive note, even with all of its brands, HARMAN have not forgotten about BANG&OLUFSEN and seem to be wanting to do something with PLAY.
Im surprised you've fallen for the combination of VWs control of Haymarket publishing and their thin veneer of competence .
Not sure it's up to B&O as they sold they audio business to HK a year or so ago.No, that's heartbreaking. Ford are absolute toilet as a car brand. What are B&O thinking?
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