maybe a silly question, but what is this A3 for? Is it a loudspeaker? if yes, for which group of people...

Yeah, it is an iPad dock stereo loudspeaker system. And I guess this is for iPad owners who want better sound from there device

This website has a good review and some more pictures also expains what it is for!

Heribert wrote:

maybe a silly question, but what is this A3 for? Is it a loudspeaker? if yes, for which group of people...

Well, according to a friend in the tech industry, he now uses his iPad 3 for viewing TV, iPlayer content and similar material, away from the family. He can enjoy the delights of his own content, whilst the kids are hogging the TV.

He has a point. Although he probably wouldn't justify spending more on the A3 than his iPad 3, I guess he's B&O Play's audience. Individuals who are using their iPad's for TV/videos/catch-up content, but want improved speakers. iPad 3 screen is great, speakers could be better.

However, not sure they'll sell too many at £450. Just seems a tad too expensive for the B&O Play audience.

I disagree Moxxey, £450 seems like a magic number to me.😁

Up until now, I had been a little perplexed by B&O's price points vis-a-vis BeoPlay 😕

£2000 for a TV sounds more like B&O pricing than 'Affordable' Sub-brand - but i'll withold final judgment until I see it in person!

£450 for a B&O iPad Dock however, is just spot on and a no brainer to twenty somethings with a bit of disposable income, a love of apple products and an eye for quality and design.

As one of Beoworld's resident twentysomethings, I'm totally sold.🤒

Chris Townsend wrote:

We all use IPads at work as we can sift through all our manuals, and infrequently when sat with bugger all to do or in our hotel we watch films on them. But lugging round a 1 kg speaker dock wouldn't really be that appealing even if it wasn't just being lugged around in a flight bag.

I agree... It seems to me that you may as well get a Beolit 12 or beosound 8. The construction of the A3 doesn't really seem to be that great (lots of cheap looking plastic), and it's not exactly portable being heavy and relatively thick... They would have done well to use some metal. After all they OWN a plant that manufactures aluminum. I could be wrong, and I hope I am, but from my initial impression I am not that impressed. B&O of all companies can do a lot better. 

Phoenix Shaw wrote:

I disagree Moxxey, £450 seems like a magic number to me.😁

There are lot of 20 somethings working for my publishing company and I can assure you most of them think £499 is a huge amount of money to spend on an iPad....never mind some speakers to simply enhance the sound. I guess, Phoenix Shaw, you have more disposable income than most 20 somethings :)

Indeed, most of them pay £500 for a TV these days.

Sadly I just do not believe there are enough people who want to enhance the iPad sound, who are prepared to take the speakers with them *and* pay the £450 purchase price. If I was after a device for my iPad, I'd get the BS8.

A3 looks strange...

Why would you like to make the iPad bigger?

How about a pair of headphones? Better sounding and cheaper. Oh, and they fit in your pocket!

bayerische wrote:

Why would you like to make the iPad bigger?

My guess is that you won't be using your iPad as an iPad after that, but only as a sort of mini TV or media receiver. It is one of the only "dock" that allows you to place the iPad in portrait mode on a table and watch a movie... with a better sound.