I have heard it today and i was impressed by its room filling sound for such a small unit. For a new product that is at least being aimed at women aswell, i think launching it in battleship grey was not the best od moves. First impressions and all that.
I don't think the plastic felt cheap, and predict i will be the first to see if its cup of tea proof
The Beosound 3 was much more of a traditional B&O product with its brilliant aerial launching from the unit, but i found the sound ordinary and it was only FM(limited and unreliable here).
More colours, and for what it's worth i think it is about £50 too much to make it appealing.