But surely this is not that different to what B&O have done in the past. They have a number of times produced technically fantastic products to show what they can do and then a range which are the bread and butter models. To get a reputation for excellence though, they need the Beolab 90 type product so that it is featured on the front of magazines and this will let the rest of the range bask in the reflected glory. It does however rely on the bread and butter range being affordably expensive though rather than out of sight. It also needs products with unique selling features - design has always been B&O's forte but as it is now all screens and portable speakers, this is increasingly difficult to manage. I have both a Beosound 2 and a number of Amazon Echos and the latter are used all the time unlike the BS2 as it is less easy to use and a tad temperamental! Sound better of course (Should do - £1500 plays £79!)

Seen and heard these guys :) Very nice... With that special B&O magic ;) Design is far more subdued than the BL90. You willl see very soon ;)

I didn't get much chance to play around. Having said that, still very happy with my BeoLab 5's :)

I must be honest..I was slightly underwhelmed at the form/design at that price point.. I had to ask if those were really the BL50. But, I think once you hear them you don't care about it really :)

I dont think a surround setup containing 2 set of beolab 90 or 50 or a combination Is supported 

AFAIK there's no reason for it not to be supported. 

And for the record, surround is 5 channels. Center is mandatory. Unless one is perfectly facing the screen. 

As confirmed by current B&O marketing material, the BS50 can be used as back speakers with BS90 front speakers.