From what I could gather from my encounters with Lewis, nuts is wide off the mark as a description. And his studio is a well organized place.
Getting back to the point of the thread, rather than the knee-jerk derogatory comments proffered: speaker design has suffered from the "monkey coffin" concept for years and years. B&O were among the first to abandon this, and to go exploring for alternative solutions. They've been joined by others, and the result has been better sound reproduction in living rooms. Whether the design appeals is a purely personal thing - there are those who still prefer B&O's column speakers to the far superior sound reproduction available with ALT technology.
I do have a pair of monkey coffin speakers, and while I like their sound, they're ugly to look at once you've gotten used to alternative designs. We should be pleased that Gallo is among the companies offering an alternative.
From an article by Peter Aczel:
I have revived the old-time “monkey coffin” label, used by 1970s hi-fi salesmen, for this category of box speakers. There are dinky little monkey coffins and huge expensive monkey coffins, but they all sound like monkey coffins, more or less. If you seek sound that more closely resembles live music, you have to look into loudspeaker designs that depart from the standard model. Two of these have been reviewed in this Web ’zine, the Bang & Olufsen BeoLab 5 and the Linkwitz Lab “Orion.” They are the two best speakers known to me at this juncture, but that doesn’t necessarily mean there aren’t others.