As far as I know the beolab 28 has a front facing tweeter that probably is pretty wide anglewise in sound but nowhere near 180 degree as the ALT lenses can produce.
The 28 has two midrange so believe that are directed to the sides and aid in space and a single bass driver downwards.
I can’t see how it can be very good at much more than sounding different in different width modes. The tweeter can’t move or send audio in another direction, neither can the other drivers. But in DSP that can be simulated. Just as stereo drivers can simulate surround in headphones for example. It won’t be real but a trick for your brain.
How well the 28 can do this with it’s limited amount of drivers in different orientations is hard to say without hearing them but I’m sure the genelec ring rig B&O built has been useful for this mind trick.
I think the speakers look a bit like expensive Beolab 6000 but not too bad. Just a bit more round and straight than I’m used to with B&O that usually has more of tilted edges in its designs and or sharper bends.
In any case. It’s an interesting speaker and does many things better than the 20 it replaced except raw power and a discrete design 🙂