Nope. Eclipse looked good, BeoSound 1 & 2 looked good, as did the Level and so on. Even the Edge looks good (but sounds meh), whereas the A9 looks meh, but sounds amazing.
I don't think every discussion universally people don't like the product and then change their minds. I can't think of any time recently where seeing it in person has made me swing round from 'not liking' to 'I'm going to buy that!'.
The fact is that the BL28 is in the "golden meh looking product category" : BL9s were "meh", BL20s were "meh", so they tried a different way (big BL18s which are in the "wow" category) and the result is this different "meh" product. I think it's just difficult to add more volume than BL18 and still lokk elegant. You see that with the BL50 : that's the size and look of a classic speaker, nothing really B&O appart from the finish. To try to get the hearts of classic B&O lovers they just put some useless movement in a last "design" effort...
The only "big" B&O speaker that was well seen by design enthusiats was the Penta. Maybe they should bring a Recreated Penta to please everyone ?