This looks very interesting indeed, and I'm anticipating what the pricing will be in Canada. If it's truly priced right they could have a little hit on their hands, but I fear something like this will still have too premium of a pricetag, and the sound outgunned by competitors.
With only a single 4" driver handling the lows and lower midrange, I find it hard to beleive it'll have decent bass. Then again, Bang & Olufsen are known for coaxing very good bass out of small packages. Nevertheless, I'll have to hear it to beleive it. :)
Sadly, this isn't a market I'm interested in either, and I won't be buying one, but I really hope it does well, and I can't wait to see what other products are in the pipeline for Play.
mike