Wasn't too excited about the first pictures, I don't like retro design in general but this looks actually quite nice. Although I would have liked more aluminum and less rubber. Yes I know the rubber will protect it from scratches, but I don't mind scratches on my Rimowa suitcase and briefcase either... Sure interested to see this one in the flesh.

 featured on Gizmodo today.

http://gizmodo.com/5874857/bang--olufsens-joins-the-airplay-party-with-the-beolit-12-wireless-speaker

I think it looks great, I will take one in silver with the natural leather handle. Perfect for going to a rental beach place.

moxxey wrote:

Tue says "Once people listen to their portable music through the Beolit 12, they will wonder why they ever did it any other way” 

Sure, if they buy it! $799 is very expensive for a portable device, if you ask me. I can't imagine it selling in big numbers.

I may be in this minority of people who find this box ugly and unattractive... $799 for this thing ... Really ? Time will tell but this doesn't seem destined to become an icon of great design like the Beosound 9000 or the beolab 8000 ...

Weird looking box ...

Wonder what other products will be in the Beoplay range?

Would be nice if they gave the beoplayer a face lift to go with the new range, make it more user friendly for those that have a large number of CD's burned onto the hard drive

you know that with an apple TV and a Masterlink network you can do exactly what you want?

I have a BL3500 in my bathroom, an apple TV connected to my Beosystem 3 and use apple remote 

to control my BL3500

Toby wrote:

Wonder what other products will be in the Beoplay range?

A TV and an IPad dock.

Looks quite nice (honest guv) 🤒

Sorry, it looks ugly for me !

Where is the past elegance ?

B&W Zeppelin is more attractive ! 

The stylish David Lewis Design is missing me !

Look at his last products BeoLab 12 and BeoVision 12...