Having products which are primarily aimed at women is very sensible, this unfortunately is not going to be one of them. My wife who loves B&O products thinks its a car battery with a condescending basket strap.

Youtube has a couple of videos on the Beolit 12. Iif your feeling slightly let down or annoyed by todays release, don't watch the "setup video". There Is a more technical video which is more promising.

Still get one.

joeyboygolf wrote:

Why would I want to have a device that amplified lower quality music reproduction. It would certainly annoy me and if I took it outside, would annoy my neighbours!!

It must be a generation thing.

Well, considering most modern music is designed for the "headphone generation", is quite compressed and quality is less of a concern, it's sadly something you're going to have to get used to.

If we go down the download-only route in a couple of years, we'll have zero choice anyhow. It's the kids driving the future production of music.

I must say that, once again, the official presentation makes the BeoLit 12 look way better than the leaked pictures from the FCC administration.😕

After reading the user guide, well, I might end up buying one, or 2, this could be the perfect BeoLink speaker ! It can work either via wi-fi, or Ethernet, you can use your Beo4 or Beo6 with it, it is a 2.1 system, and not mono as I feared, it has a built-in battery & looks more versatile than a BeoSound 8, for instance, that is way too big to fit in a luggage when going abroad.

And the BeoPlayer app suddenly gets a new reason to be used..🙂

It must be a generation thing.

Well I'm 46 in a couple of weeks, so I'm not sure about that.

Also - I do not own an i-anything ( although thsi speaker might convicne me to finally get an i-phone - or maybe change my crappy netbook for an i-thing of some description.

BUT - I use Spotify many hours a day - via my home PC & link system mainly, but also on my Nokia.... could see a use there.

Plus, my link system is only in 4 rooms, so lots of chance to use a Beolit 12 indoors and out and about.

Sorry to jump on your post - but I just think its a good first step to launch a sub-brand to address new market areas, and don't see any need for really quite negative reactions simply because it doesn't suit an individuals own needs - thats like someone with no LP's slagging off soundsmith for selling £300 'needles'

This looks very promising, in fact once I get my hands on a real sample I think there's a very good chance its going home with me 😁 It looks far better than the leaks

I wonder whether the audio quality is as good as BeoSound 8, if its close to it then this is a no brainer. Its nice to be able to carry around a nice speaker for picnics and traveling. 

The line in is also great feature, at least I can hook up a portable DAB+ radio to it (pity digital radio isnt built in but I understand why)

Hmmm (he said in a slightly underwhelmed way)!

The functionality may be fine but I don't like the design at all - it looks like a wartime lunchbox or gasmask case! I hope this isn't the start of a family of similarly designed product. Having bored many a friend banging on about B&O design they 'll be pleased to know I won't be bothering them with this.

One review site called it "B&O gets Unsexy", seems about right!🙁

I am also a big Soptify fan (since I have an old account, I do not need to do this facebook-connecting-bullshit). The Beolit 12 actually looks quite interesting, and I am a BIG FAN of Airplay - use it with my Zeppelin all the time.

However, that B&O apparently is unable to program a well-designed website is more than depressing for me. It's just awful. And when you click on Support undthen the first "USER MANUAL" button, at least for me it started downloadung 4 (four!!!) pdf-files with Guaratee and all. Gosh, it's all so unprpfessional for a worldwide brand. (And do not get me started on the original website, in my eyes an outdated desaster. They should hire the design firm, that did the design for Lee's homepage, quite honestly.

folkdeejay wrote:

It must be a generation thing.

Well I'm 46 in a couple of weeks, so I'm not sure about that.

I still buy my music on CD and rip to my computer where necessary.

I predict that this thing will rapidly get dented and look like something only fit for the scrapheap.

The design reminds me of the 60's makeup/weekend case that the girls used for "overnights" away!!😕

Just because Tue thinks it is a good idea, we don't all have to fall in love with it. I don't work for B&O, He can't sack me!!

So it seems that B&O has lincensed AirPlay... My "dreamspeaker" would be a BeoLab 3500 with Airplay... If only...

I'm with Mika regarding the website. Even on decent computers, the content makes it a struggle. I would be happy if they just went back one step to the slide shows, I sort of miss them! 😂 Enough with ridiculous content overload - its not funny anymore.

As far as BeoPlay, I'll give them credit for launching an all new website. Its not an easy process, I'm sure they will refine it quickly. I have no problem with that. What I was hoping for was more than just ONE product at launch. 

As for the BeoLit 12, its aimed right at me and my generation but sadly I can't see myself using it enough to justify it for myself. I really don't know what I would do with it. I don't use airplay, I don't use spotify and I listen to my iPod at least 4 hrs a day as it is, why would I continue at home? The biggest decider, if anything, would be the sound. The website is giving me some bad indications that it will 'cater' to my bassaholic generation. I certainly hope this is false. 

Speaking of sound - where are the specs??? Numbers Denmark, numbers!!!

That thing looks amazing regardless!!!