OK, I'm done, I have nothing more to add. I'm sure none of this occured to B&O at the time they decided it was necessary to outsource, why not jot it down on a postcard and send it to Tue - I'm sure it'll be a revelation.Not neccesarily more features but something gimmicky that draws many people to B&O products in the first place. It's what made the Beosound Ouverture and Century so succesful and many other B&O products. This would draw people to it as it would be unique (although it looks a little bit different than most docks, it's still pretty generic looking imho). I didn't say use more expensive materials, in fact they could possibly save costs by producing the plastics and metals in their own factory (as they do for many of their own products) instead of buying them from somewhere. I would possily use some more metal as well to make it look more expensive than the plasticky look that the BS8 has. Those little legs alone look like they could break off in a sinch and it looks cheap overall, something that's not good for a 900 pound unit.
It would not be average European rates, much less than most European countries in fact. Assembly in Czech is 5 times less than it is in Denmark, hence why B&O opened a factory there in the first place but it would allow them to advertise that it was made in Europe and could possibly even apply for European subsidies of some sort (never hurts to try, some companies that aren't doing well do exactly that and many Japanese car companies manufacture in Europe thanks to those subsidies as well as tax and import duty benifits). 1000GBP vs. 900GBP is not much of a difference, in fact someone who is willing to pay 900 would probably pay 1000, especially if better plastics/metals were used and it was made in Europe. Right now it doesn't look expensive enough to me and many other people, and looking at it even many people on the forum say it's overpriced. I don't think it would be the case if they used better plastics and metals, changed the design a bit and added a nice feature. The fact that it's made in Europe will only help with sales if it's advertised.
Also you have to remember that it is more expensive in the UK than the US, and the UK is not the only market for this or many B&O products. In fact it's much cheaper in the US due to lower taxes and a different exchange rate to the DKK/Euro than the pound. So if it's 900GBP in the UK, it can sell for 1000USD in the US which is only 632GBP... Actually most people get paid about the same in USD in the UK and US for many similar jobs, for example in administration I am getting the same salary in the US as I was getting in the UK, actually in today's exchange rate I am earning about $10,000 more dollars per year in the US for the same job even though everything is much less expensive.
The US is a huge market for B&O, probably bigger than the UK and people often look at where something is made here. In fact they are quite a bit more transparent here than in the UK. So if they knew that the unit was made in Europe people would be more likely to part with $1200 for one rather than $1000 for something made in China. Here in the US many people would see it as a much better deal!