Millemissen wrote:

Ambassadors might be a better word.........but who - the h*ck - understand what that means nowadays?

MM

There is a tv - and there is a BV.

Sandyb wrote:

Yes, back on topic, I tend to agree.

We can roll our eyes at the whole existence fo influencers, and many of them seem to add no value, and are just happy to be used as an advertising channel for some brands and their products. But I don think what B&O are after here are a few airheads to shout "hey guys, you must buy this product, its amazing!".

So natural scepticism aside, there are some more credible social media presences (call them influencers, or reviewers or some mix, doesnt matter).

And B&O do need to seed upcoming generations of customers, so its a route they should seek to utilise.

Of course, the caveat would be that the influencers (still not sure if thats the right word for what B&O want) are well chosen, and can show how to live with the products, and show some of their allure, all done in a way that fires up the imagination of potential customers.

Sensibly managed and curated, the downside of this effort is not obvious to me.

 

 

Maybe I'd be more inclined to agree if the "influencer" had independently purchased the gear and then waxed lyrical about it. Watching/listening to someone gush over some thing they've received for free or actually been paid to fawn over isn't going to swing it for me although I'm sure there are those that will lap it up.

Puncher wrote:

Maybe I'd be more inclined to agree if the "influencer" had independently purchased the gear and then waxed lyrical about it. Watching/listening to someone gush over some thing they've received for free or actually been paid to fawn over isn't going to swing it for me although I'm sure there are those that will lap it up.

Ban boring signatures!

I'd like to know how B&O would consider someone like, say Steve (Ours, from Sound Heavenly!) and if they would consider it an "influencer".

My experience with local resellers is that they mainly want to sell new products and dont want to hear about (if they're only aware of) legacy product, not even talking vintage products.

Steve, through is business, and now his youtube channel, must certainly have been the little push which made people buy, or keep a B&O piece.
In that he is an influencer. But because is influence doesn't only cover current products but also old ones (a good example is his headphones battle) maybe he's not what B&O is looking for even if he checks all the marks. 

(Wasn't Dire Strait that use to sing : the little F**** has is own jet airplane, the little F**** is a millionnaire ?) :-)

I don't think Steve looks good enough in a bikini to be a true "influencer." 😎

Jeff wrote:

I don't think Steve looks good enough in a bikini to be a true "influencer." 😎

I just asked my good lady wife and she has confirmed your suspicions - apparently I don't look good at all in a bikini! 😁

I agree entirely that "influencers" are not what B&O needs right now, but passionate and engaging life-long enthusiasts of the brand.  We need B&O to succeed, so that they can make more products that we want to buy for many years to come.

My aim is not to "influence" but to continue sharing my love for B&O's products, past and present.

It will be interesting to see how B&O's new plan works out...... 

Kind regards, Steve.

I've seen Steve in a bikini and he looks very fetching! 😂

** I haven't really.

Login to view image

What I'd give to be that slim these days....

B&O don't want you to love their products, they just want you to buy them new.

In the past with each item came a little booklet telling the story of the brand and the possibilities if you ever gonna expand your "product" to a "system".
In it it was a letter from the president of B&O titled "Since we're gonna live together…"

Of course nowadays that would be cheesy and maybe people would say it's a waste of paper and money. But i found that truly engaging and makes the purchase really something else…

Now you just have to go to the web, download whatever PDF and of course, after giving your money, give all your data "for us to better know you", but still, you enter the shop and nobody knows you.

To me its more an old school brand trying to disguise into a modern brand and thus, missing something in the process.