BANG & OLUFSEN magazine coming soon!

48 replies

I have only been to Bang & Olufsen dealers in the US and France.  I think I have always visited these stores wearing jeans.  I just don't recall a sign at the door indicating there was a dress code.

Furthermore as to the forthcoming magazine, I expect that as a registered purchaser of B&O products, the magazine will be mailed to me.  OK maybe I'll go to the store to get the magazine if I am sent a notice.

I was at a Bentley dealer last week and I was better dressed.  I wore black jeans.

David.  Don't be grumpy.  Get even.  Next time you purchase something at that store, ask to see someone else or better yet complain to the manager.  For me, I always make my purchases from the same person and ask for him by name when I telephone or enter the store. 

There is definitely no dress code in the UK stores (well, none of the stores I've visited), although the sales people always wear suits. I don't particular care what they believe, based on how I dress. There is an upmarket jewellers in the centre of Bath who do look down at you when you walk in in jeans - buy something though, and they quickly treat you differently, next time you visit, irrespective of your dress code!

The problem is that a lot of rich people are now trying to dress more like 'your average punter', or simply don't feel a need to let their money affect the way they dress.

Hey David, why in the world should you be a bad BeoWorlder? 

I also did not buy all my B&O stuff as new, i think this is very normal. I also would like to buy a BV9 and such stuff, but i simply can't afford it. And i also have a very nice dealer too, i would like to buy great products at his store, but well, i will have to wait. And if i find something nice on ebay, why not buying it there? That is nothing against the dealer i think.

Like you, i am quite young, i do not earn a lot yet (at least i hope it gets better some time   ) and my dealer also knows this, that's no secret. But no problem with this, i often just visit him just to have a tech-talk or have a look at some B&O stuff. I think this is what a good dealer and a good shop makes: Make you feel comfortable and kind of being at home in the shop. That's how it is there. And the dealer would also be not really smart to ignore you just because you are young and do not have that much money, because you are the future, you will buy at his store when you can afford a B&O product that you want, if he ignores you, i am sure you will shop at another place. 

I think you are a great BeoWorlder with a lot of knowledge and interesst! So keep it up! 

Source: Media Week, APA

Consumer electronic goods manufacturer and retail Bang & Olufsen has commission contract publisher Forward Publishing to produce its first international customer magazine.

Forward, which also publishes magazines for Barclays, Vodafone, and Tesco Clubcard, won the contract last week following a competitive pitch hosted by the Association of Publishing Agencies.

The win is the second major deal brokered in March by the APA’s new business service, after Audi awarded Northstar its publishing contract.

Called B&O, the 120-page issue will launch in October. Published biannually, it will run features in the first half of the book, with a catalogue of products at the back.

Kim Moller, Bang & Olufsen’s marketing communications manager, said he wanted the magazine to overrun perceptions that the firm was ”the stupid blonde of consumer electronics” by promoting the functionality of its products, alongside lifestyle features on the experience of listening to music and watching films. Published in 30 languages in seven additions, each version will have eight pages of regional editorial.

And my dealer received a load of them yesterday. I am reading it right now and it looks good. Half is a magazine with interview (David Lewis), the other half is a catalogue.

Source: Media Week, APA

Consumer electronic goods manufacturer and retail Bang & Olufsen has commission contract publisher Forward Publishing to produce its first international customer magazine.

Forward, which also publishes magazines for Barclays, Vodafone, and Tesco Clubcard, won the contract last week following a competitive pitch hosted by the Association of Publishing Agencies.

The win is the second major deal brokered in March by the APA’s new business service, after Audi awarded Northstar its publishing contract.

Called B&O, the 120-page issue will launch in October. Published biannually, it will run features in the first half of the book, with a catalogue of products at the back.

Kim Moller, Bang & Olufsen’s marketing communications manager, said he wanted the magazine to overrun perceptions that the firm was ”the stupid blonde of consumer electronics” by promoting the functionality of its products, alongside lifestyle features on the experience of listening to music and watching films. Published in 30 languages in seven additions, each version will have eight pages of regional editorial.

So does this look like the end of the road for our much collected catalogues, usually available in hardback form too?🙁

Andy T.

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