same with the H95... 

yep - as I posted on the similar thread a couple of weeks ago, after the very recent price increase, everything I bought 4-5 years ago is up 50% broadly!  Some more, some a touch less - but broadly it equates to 10% per year every year.

Naturally given the maths, the more recent 10% is a bigger GBP / USD / EUR jump than previous 10% rises.

The question we need to ask ourselves is this : would you / can you afford to replace every B&O item you have, at current prices? 

Esax wrote:

Price up on the beolab 50. 50% up in 4 years says it all.

 

 

I am out!!!

@Esax and crossbytje

The price of the BL50 was already too much for me before - and some H95’s are not needed….I already have several (B&O) headphones.

I guess there will be enough costumers/buyers none the less.

MM

Sandyb wrote:

The question we need to ask ourselves is this : would you / can you afford to replace every B&O item you have, at current prices? 

I thought the same thing the other day. Two years ago I picked up an Edge for only £1450 and an Infantry Green BeoSound 2 for £1250. Now the Edge is TWICE as expensive as the one I purchased. Is it worth £3000? Probably not, no.

The scary one for me is my Smoaked Oak Stage. That's now....£2000 which is roughly what I was expecting to pay for a Stage NG with external speaker support which my dealer told me about in January 2021 😉 

These prices will be adjusted back when we get a more normal world again.

B&O cannot produce the amount of speakers they sell, why on earth should they keep the price down and lose money?

And yes they would lose money, as everything in price have gone bonkers. Wages/ Recruitment/ Electricity/ Metal/ Chips/ Shipment/Advertisement you name it.

What delusion world do you live in if you think that you should not pay for these increases???  

In my own business I have increased all the prices, I would rather stop my business than beginning operating with loss.

No one is deluded - we pretty much all understand he reasons for recent price increases.

But that doesn't mean it's not challenging for luxury brands, and for some consumers. And in B&O's case its not just the recent price rise - its that it comes on the back of frequent annual 10% price rises.  Some of the luxury things I own have gone up perhaps 25-30% over the last 4-5 years, but no more. The comparable for B&O is more like 50-60%......

As for prices going back down when things normalise? Good luck with that - the very best we can hope for is a freeze on price rises for a couple of years.

Emil Jensen wrote:

 

These prices will be adjusted back when we get a more normal world again.

B&O cannot produce the amount of speakers they sell, why on earth should they keep the price down and lose money?

And yes they would lose money, as everything in price have gone bonkers. Wages/ Recruitment/ Electricity/ Metal/ Chips/ Shipment/Advertisement you name it.

What delusion world do you live in if you think that you should not pay for these increases???  

In my own business I have increased all the prices, I would rather stop my business than beginning operating with loss.

 

But B&O are barely making money yet, so something had to be changed.

I understand that if you lower the price, you sell more units, and you fixed cost get less per unit.

But right now B&O cannot make enough products so that logic cannot sadly be applied yet.

And yes I agree with you that these price will be for a long time, and don’t be surprised if they are raised again.

It is fair to dismiss B&O for the prices it is an expensive product, but I cannot see what else they should do?

Critic is good to give, but I don’t respect it if it is not constructive criticism

Indeed, although on the one hand you said the high prices will go back when the world becomes more normal, and now you say that hey will be here for a long time with maybe more rises to come?!?!

Anyway,. yes the recent cost price increases mean they have no option - I agree there, as I think do most observers.

That doesn't really address the main issue though - after not just this increase, but years of successive 10% annual rises, there will be more and more for who their mid range and flagship products are just out of reach.  And some of their smaller products (A9s, Balances etc) are getting much harder to justify (at 2000-3000 each) for secondary room speakers.

As I've mentioned before, there is no point posting that the shares have gone up on a specific day, and then being silent when there shares sequently perform weakly, as has been the case for the last few months.  And as I've mentioned many times before, the upturn in B&O sales, while welcome, is not that impressive in the circumstances of a massive surge in consumer (at home) spending.   Which is why the markets remain uninterested in the stock as an investment.    

And now with these continual price rises, further improvements in B&O sales is going to be a much bigger challenge.

Emil Jensen wrote:

 

But B&O are barely making money yet, so something had to be changed.

I understand that if you lower the price, you sell more units, and you fixed cost get less per unit.

But right now B&O cannot make enough products so that logic cannot sadly be applied yet.

And yes I agree with you that these price will be for a long time, and don’t be surprised if they are raised again.

 

It is fair to dismiss B&O for the prices it is an expensive product, but I cannot see what else they should do?

Critic is good to give, but I don’t respect it if it is not constructive criticism

 

Already the price was "out of bounce"  for some time

Sadly it will be the end of this brand in the near future

Not only because of price but horrible after sales.

Software is never "finished" 

After sales dep is rapidly "dismanteld" because of cost stucture

Any 5 dollar brand does this better.

Even saw headphones already on ALI express.

Ik makes sense since it,s chinese junk anyway.

Sorry for this "gloomy" answer.