B&Os Bath

167 replies
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Good luck to anyone that opens a new store today. As per the show on Channel 4, it's all about Location, Location, Location. I spoke to a former Bath client about a year ago and he was concerned about the location that was selected for the new showroom as it's out of the way compared to where the original B1 store was, people of Bath was it on Argyle Street? You spend 15 years building up a reputation and location and blow it all in a year by moving up the road to a cheaper location. You need to have plenty of footfall, sell plenty of TV's as these drive speaker sales and not be a Foxtons style estate agent and sell hard to people as this will put people off straight away no matter how good you are at CI...

N

Richard wrote:

I think Play is about footfall, high-end sales much less so. My biggest AV purchases have been at business park or out of the way outlets that the tyre kickers won't go to but where I've gone specifically to get a proper demo and make a purchase. Even bigger-ticket sales have been make by people who've come out to me. A high footfall store could find itself inundated with headphone footfall and every B&O dealer I speak to hates Play from a business, if not product, perspective. It's about bringing people in. Events. I've always fancied Lab 5s but never found a dealer who can make them sound as good as I think they can (due to B&O sources and them thinking MP3 is okay - it isn't) so given my experience with the Cardiff B&O owners when they were doing Linn and Meridian then I'm hoping they'll be able to make the new flagship B&O speakers sing (if they can afford to stock them).

Quite brilliantly put. I firmly believe without CI a store cannot survive profitably.

You sum up the current situation perfectly.

Location is "relatively" unimportant, indeed speaking to numerous former store owners they considered high footfall sometimes to be a disadvantage as the "BeoPlay" type of client took time away from more lucrative bespoke installations.

Moving a short distance from an original store location should have little or no bearing on future business. As long as a good trading reputation in place.

Location is essential if your business relies on passing trade, less so if it is a destination. B&O stores are very much destination stores. You also have to balance the rental required of a prime location, get it wromg and your rent and rates bill will negate your sales very quickly. A great number of flashy brand outlets in the centre of major cities are flagship stores i.e. they are brand owned and run at a loss in order to promote the brand to a wide audience of shoppers. No franchisee can operate a business on that basis. B&O stores need to be in a good secondary location rather than say Regent street or an industrial estate. Perhaps Bath was operating from the wrong location for the business model to work properly, apart also from the deepest recession in living memory which would not have helped over that past few years.

 

 

 

 

N

From a fellow linn klimax user I agree, and I also feed beolabs in bedroom with majik dsm.

""BeoPlay" type of client took time away from more lucrative bespoke installations.

That is just pure arrogance. Any dealer that thinks like that really does not deserve any sales. My God, that's disgusting. Pure revolting. Seriously, that's pure greed and arrogance like that is what has given BANG&OLUFSEN such a bad name that it's tried to concur with Play. Shame on any sales guy to think like that!

Thank God, some of our B&O sales reps here in the UK don't think like that. Sheffield are amazing and I get the red carpet treatment from the boys in Harrods just when I pop in to say hi!

Richard wrote:

I don't like Moment as the "mood wheel" is just nonsense. "Cool" but, and therefore, pointless. Does nothing for me. 

The MoodWheel is not 'nonsense' and 'pointless' - it is just not the way you listen to music.

What do you mean by:

'Moment will come alive when it's the hub of the multiroom update.'

MM

Location: Flensborg————Danmark

N

Paul W wrote:

" "BeoPlay" type of client took time away from more lucrative bespoke installations.

That is just pure arrogance. Any dealer that thinks like that really does not deserve any sales. My God, that's disgusting. Pure revolting. Seriously, that's pure greed and arrogance like that is what has given BANG&OLUFSEN such a bad name that it's tried to concur with Play. Shame on any sales guy to think like that!

Thank God, some of our B&O sales reps here in the UK don't think like that. Sheffield are amazing and I get the red carpet treatment from the boys in Harrods just when I pop in to say hi!

Paul W I strongly agree with you. If you do not want to 'retail' then don't bother with a B&O showroom. If you are a reputable CI company then obtain a CI wholesale account with B&O and leave the small sales to dealers that retail and care. I've turned the odd BeoPlay £300 purchaser into a Bang & Olufsen £30,000 customer for life by just treating them right. As I said before location is important and trust me, when it's quiet and you've got huge bills to pay, you'll be grateful of the odd headphone sale...

BTW Nick at Sheffield is a good egg!
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