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Posted June 10, 2015 at 11:12 GMT
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B&Os Bath
167 replies
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what came first BeoLit 12 or Concept Store.....Login to view image B&O store Herning - Denmark
BeoLit 12 came in February 2012. Store concept opened door last year 😁🤒what came first BeoLit 12 or Concept Store.....
Apparently the kitchen nonsense...
To be fair, it was a kitchen showroom and design centre before a B&O showroom and it's not too bad. It's only an L-shape kitchen unit. Had many a glass of champagne and decent espresso courtesy of that small kitchen. And, like Audience down the road, all these locations are effectively a 'drop in' centre.
The reason the store failed was the change of location. You might want to bear that in mind. You don't get many passing visitors in that part of Bath. You have to go out of your way to go there. The new store was definitely wasn't a 'drop in centre'.
Just be careful you don't alienate your audience before you get in there. Very fine line between professionalism and arrogance!
B&O store Herning - Denmark
The store in Herning is a complete new building.
Don't expect every new 'concept store' to be like that.
Some of the stores in (Denmark) are 'just' getting rebuilt in the old locations.
Nice atmosphere there - more of a compete experience, when you come in.
Some have the speakers wall with turning speakers, others with static speakers.
I guess they will be pretty individual, but after all much more 'of the same concept', than the stores were earlier.
MM
Location: Flensborg————Danmark
Very fine line between professionalism and arrogance!
Very well said Moxxie. Thats why the Apple stores are so inviting, young and vibrant no matter which city in the world you go in! Many B&O showrooms are stuffy in comparison. B&O Bath mustn't be over confident - the majority of people aren't stupid when it comes to huge amounts of money!
I have to say I'm surprised to read this promoting a new store. I "dropped-in" to my local store three times and then bought my bl18s last year. It's part of the process of building relationships. Clearly something didn't work with the old store but the approach described here isn't the greatest advert I've come accross.Very business minded though - it won't be a drop-in centre, which is probably why the old store failed - it'll be a business so expect to be sold to!
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I'll certainly echo that!Good luck to them.
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