Jonathan wrote:

Another negative response by somebody who doesn't own any B&O, and continually states he has no interest in buying B&O!

Well done Paul W! 

It's comic relief. 

DJ Khaled has 2 MILLION twitter followers. I call it a coup by BeoPlay. Others can call it anything they wish as they ride off into the sunset in their A3.

Wonder if it has that tacky B&O sound system? 

I am sure you are right with the two million followers and the'coup by BeoPlay', symnes.

What I don't understand is, why guys like DJ Khaley would want a headphone like the H6.

Did it get a special 'tuning' with an extra bass boost for this edition?

Or is it just another flashy accessory in their bling collection?

MM

B&O play would have paid this DJ a sum of money to promote these. It's not like this guy decided the H6 are the best.

Its interesting to see that people are negative and positive about this. 

I guess finding a more well known celebrity would have cost too much.. Let's see in a few months, maybe Pink or beyonce might have thier colors too.

Amazed the rappers and their ilk aren't lining up outside the bno stores for some delightfully subtle gold coloured tv's and speakers , who on earth would make something as crass and tasteless  as that though ??

Puncher wrote:

A major example of this application are the Beyer DT100 headphones which for years have been almost ubiquitous in recording studios around the world for monitoring applications.

Correct. Used throughout the media industry including TV and film. I would say the main reason is for their durability, relative comfortability and minimum expense of replacing parts (foams/pads and wiring mostly) as you mentioned. They are good enough in the sound department and have been around for years. I have a pair of DT990 PRO (250 Ohm) at home which produce an excellent sound stage and are perfect for use with Macs, PCs and iPhones etc. I rate them far higher than the Seinheiser models, particularly the HD 650 at almost twice the cost which I owned previously. Music is so personal. There are many good headphones out there at different price levels.

Rob.B wrote:

B&O play would have paid this DJ a sum of money to promote these. It's not like this guy decided the H6 are the best.

Its interesting to see that people are negative and positive about this. 

I know how these things are handled!

But if you - in a business world - pay someone money, you expect that it will pay off in some way or another.

I'm just questioning the choice of the artist - NOT the strategy (which I did state already in my first post in the thread).

I guess DJ. Khaled was not the only 'artist' on the radar - why on earth he then?

I don't like them. IMHO they are ugly as hell. The B&o marketing department isn't doing a good job here. What is the idea behind the cooperation? I just read the "Who are Bang & Olufsen customers?"

@Wouter - I agree with you, but that page is quite old.

Much has changed since then!

MM

Millemissen wrote:

@Wouter - I agree with you, but that page is quite old.

Much has changed since then!

MM

On the one hand, Indeed, much has changed. On the other hand, no. The main structure still remains. Even though the AV world is changing more rapidly than in 1999 B&o is still a company which needs to cherish long term customer relations. Lock in people when they are young, and if done correctly they will never buy another brand again. B&O are selling their belief in being different for some chance on some fast money. Instead they should sell the "normal" H6 without making profit, just to lock in the "real", currently young, long term b&o customers.

This is his press statement via Instagram

"Today I am proud to announce that I have partnered with Heads Audio & Bang Olufsen to create the best audio in the market place, We The Best Sound. We The Best Sound represents the very best in audio entertainment. Alongside the prestigious Bang Olufsen brand, We The Best Sound and Heads Audio will provide the listener with the highest quality sound in electronic audio entertainment and will continue to carry on the tradition in excellence set by Bang Olufsen. It will also provide the listener a chance to hear audio the way I hear it when creating my music. I take pride in crafting a sound based on time, care and most importantly the best quality sound on the planet. Embark on this journey in sound with me...you won't be disappointed. We The Best Sound, the brand you can trust. H6 with Dj Khaled by B&O @wethebestmusic @wethebestsound @headsaudio @beoplay #GODISTHEGREATEST!"