Thanks for posting this, I hadn't heard of the Serif until your post. Beauty is in the eye of the beholder, as is perceived value, especially when talking about B&O.

I was struck at the similarity at

I could see the 3 sizes here in a shop. Beautiful design. The sound is not bad at all and good price (1500€ for the 40 inches UHD model). I like very much the possibility to leave it on with an 'art effect' on the screen. Very stylish! But I don't like the remote control without numbers on it.... I'm waiting to see the Horizon and hope that its price will not be more than twice the Serif (or I'll keep my Loewe UHD...).

This tv accepts a bluetooth speaker for any tv sound — you could bang&olufsen it up a bit!

Chris Townsend wrote:

Have no fear everyone, there is a tea trolley wheeled option coming too

lol

yay its coming back :-)

I also didn't know about the Serif but Samsung have done some interesting things such as the Samsung Armani television that was also different.

I like the Serif, but it doesn't have that I know of, integrated sound system, one remote, motorised stand (maybe some castors) 

Chris Townsend wrote:

Have no fear everyone, there is a tea trolley wheeled option coming too

This morning I helped to install the new Horizon TV in the dealers showroom.

Our first thought : I don't like the case and the trolley. The Google engine (menu) is not slow as some indicated, it looks to us reasonable fast. Picture quality is (spoken for myself) the same quality as the V1. The dealers engineer will install tomorrow this TV on the wall, maybe it would look better. Sound quality was in the same layer as the V1. Its a replacement for this television, no more or less. But we both liked the old V1 more as a whole, maybe not so important but there is a 2 centimeter edge around the screen and we were wondering how to keep this corners clean from any dust in time.

The dealers engineer and myself found it a shame that B&O was not being able to further develop there own menu and fall back to an advertising company as Google. We found it a television made for families who are used to work with computers, tablets and smartphones, we would not recommend this television to older generations who are not familiar to the digital world. ( And I can asure that my dealer has lots of older customers).

So sorry not to see the BV14/40, package and also TV was damaged by arrival. So the dealer did send it back but keeps the new wooden sound frame and mounted it to a black BV11/40 in the showroom. It was a stunning look for me, especially with this black framed beovision.

Is this it ? 

http://www.astra2.org/wp-content/uploads/2016/08/Beovision-Horizon-e1470933944739.jpg

Not keen on its chintzy grille and black picture frame if it is.