BenSA wrote:
I have to say for Lee to say that B&O should be bought by another company....for me is very disappointing. To complain about the brand, yet make a living from them to me makes no sense what so ever. Adverts on Ebay, professing B&O Tv's as amazing...yet to complain about them on Beoworld is having double standards. I know I might be coming across as harsh but I'm tired of endless complaints.
I think pretty much every dealer I know complains about the brand these days - so there are a whole load of us with double standards.
Most Bang & Olufsen products, when they work properly, are indeed amazing. Some are overpriced junk when new (in my opinion) and some are absolutely worth every penny.
When an Avant DVD was twice the price of a Sony, it made sense - and people bought in droves. The name got around, the dealer network did well and got bigger, B&O made a good profit - and everyone was happy. I'd like someone to explain why this successful business model was ditched?
I also said to Kalle Hvidt Nielsen when he first took over that as technology was changing so rapidly, wouldn't it be good to make the TV's 'modular' so that if a new screen, chassis or whatever came out - it could be upgraded (at a cost). This would make splashing out over £7,000 for a 32" LCD a little more palatable, plus it would give the salesman something in his armoury to help justify the price. I was told that this was the plan - and kept getting fed a 'one technology platform' line which made sense at the time. I've not seen this yet, but i keep my fingers crossed in the hope it will emerge and be fantastic.
Now, forgive me if i'm wrong but a large majority of people who buy B&O as adults grew up in awe of the brand. If i had a pound for every person that said to me 'i'm buying B&O because i remember it when i was a child - i went round to my friends house and i just saw this hi-fi / TV and thought "one day" and i always promised myself it' - or 'my parents had it all through my childhood, and i always promised i'd have it too'
The list goes on and on - but it's all about recognition of the brand. If the end user market gets smaller, less people become aware of the brand - and in the long term less people will buy. It's an ever decreasing circle that's being propped up by price rises. In 10-15 years i sincerely hope the next generation of affluent individuals won't be looking at a new piece of B&O and saying 'Bang and Who?' - never heard of them.
I'm also talking about peers here. Wether you admit it or not, half the joy of owning a supercar, powerboat or other luxury item is the fact other people like it too. It can often help you justify the purchase to yourself !! Driving a brand new Aston Martin down the road, you get admiring glances and people thinking 'nice Aston' as everyone knows what an Aston Martin is. They see them in garages, friends of friends own them, they read about them and see them on the road. This is because despite being ultra-premium, they sell in number - but imagine if only a handful of people even knew what an Aston Martin was as hardly anyone bought them and few people actually saw one?
Yes, you can argue about brands like Zonda, Spyker et al - but given the choice, most people would plump for an F430, 997 Turbo - and they do.
I may not have put all of that properly, but i hope my point has at least got across in essence.
Lee