timhanna wrote:
Plus I'm not sure that I'd like B&O to be sold with other brands too... because its going to be packed, loud and people are going to look at us like we're all snobby etc etc...
Just imagine how many people will be telling us on our way in and out: "Hey, don't buy B&O, they are expensive etc etc, go for the ABC model XYZ with triple super woofer XXL"... etc etc...
Now, as the shops are, they are chilled out, you get offered coffee and chocolates, surrounded by like-minded addicts and have something common...
It took me over 3 months to decide which speakers to go for! BL3+BL2, BL9 or BL5!!!! And every contribution from members on this forum and in the shops helped!
I'd like to address your points: It is well and good to go into a store and be locked into a brand, but when it depends on long term survival, I think cutting out a brand-lock in environment, like the dealerships does seem to have a significant degree of appeal. There would be challenges, not the least of which would be the stigma of B&O, though I think that maybe overinflated by members of audio-forums. The longstanding thought about the typical B&O purchaser is that they are too rich, and don't care about sound, heck, if that is true, the same kind of customer is coming into a hi-end audio store. It would be in the proprieter's best interest to educate rather than recommend. That's what I have found, the good dealers, they let the customer explore, and decide for themselves.
So about the environment in the B&O dealerships *sigh* I fear I'm one of those who isn't impressed by chocolates / coffee, nor do I care about such extravagances. The environment is nice, but I doubt that it does anything significant to the decision to buy. It is the customer service presale and post sale which counts, and unfortunately, the reputation for B&O's after-sales customer service is spotty at best.
Maybe selling B&O next to other brands will be a wake up call for a company who needs to really think about going back to the old paradigm: quality and customer service. They were doing fine in the days of J. Jensen, and early lewis being sold at Harvey's for example (on Park Ave.)...
Ah the good old days.