Do some more thinking, then. The leading mobile phone manufacturers produce factors more phones, and a lot more mp3 players are sold. The stand-out design makes Apple noticeable - to the point that people are using other earbuds, to avoid being seen as an Applenic.
As mass marketing goes, one could say that B&O sells factors more BL5s every year than any other high-end loudspeaker manufacturer sells units in similar or higher price ranges - that comes as a surprise to many.
I don't wish to start an Apple/B&O discussion. It's a sad fact that B&O was so locked into its analog and unique control system for the home that it waited too long to consider making the jump into digital, and that has caused trouble. But it's also a sad fact that the world economy is not doing too well these days, and that makes selling these articles tough, unless you offer the market something that presents a mix of function and form that appeals.
As Apple last quarter had its best result ever, in a market struck by financial woes, this speaks to an ability to do just that. And reminds one of the success B&O enjoyed from the mid-60s until the mid 80s.
I'm hoping for some outstanding products from B&O, and wish that they years ago had built on what they had with acoustic lenses when they first launched them. That entire concept should be relaunched, integrated to playback from computers, with outstanding acoustic room-integration - after all the hold-outs in Struer who can't let go of the past are taken out to pasture.
That would bring people into the stores.
Apple - iPhone sales, up 100% in Q1: The Company sold 8.7 million iPhones in the quarter, representing 100 percent unit growth over the year-ago quarter. Unfortunately, they are selling millions of phones, that's true. 😕
Now for some real mass marketing - Q1 - Nokia:
Nokia total mobile device volumes of 107.8 million units, up 16% year-on-year and down 15% sequentially.
Nokia converged mobile device (smartphone and mobile computer) volumes of 21.5 million units, up 57% year-on-year and up 3% sequentially.