B&O bounsing back?

17 replies

Have a look at this article from business.dk in Denmark.

They have called 15 random dealers in DK and they are reporting rising sales.

link to article translated to english via google translate.

That's very good news!🙂

Yes, my dealer confirmed that. A lot of customers, who has an Avant, MX or BV3 didn`t want to spend the money for a BV7/9. They bought Panasonics, Samsungs, LGs... Now they are back and want BV8-40. I think for Beo it`s a great TV.

Stefan

The Google translation is quite insane - a year and a half (halvandet) becomes eighteen years of falling sales ...

The BV8 is bringing in customers - and immediately, in an accompanying article, a "consumer expert" warns about the dangers of this. Said expert clearly not having heard about recruiting new customers to the brand being smart.

My dealer also said they'd had an excellent month last month.  The best they'd had in a long time.

 

 

the 8-40 is one good looking TV and the HD screen with 100Hz is certainly a good spec to get more ppl back into the brand.

i've seen it being used on a few window displays and it's an added way to attract attention....if only i had the space for it i'd snap one up!

soundproof wrote:

The Google translation is quite insane - a year and a half (halvandet) becomes eighteen years of falling sales ...

Yes I know the translation lacks a lot. But it gives an idea of the contens. Didn't have the time to translate it myself.

/MikaelB

Michael wrote:

My dealer also said they'd had an excellent month last month.  The best they'd had in a long time.

Hold on here. Dealers are sales people. They're very unlikely to say that things are bad for them! My local dealer has said that sales are improving/rising ever since they took over the franchise. Either they are fibbing or they've been on a constant upward curve for nearly two years!

I work for a publishing company and know things are really bad internally. However, if an external person or advertiser phoned up any of our teams and asked how things were, they'd say the same sort of things as these dealers: last monh was our best month for a long time (it wasn't), we're seeing advertisers return (we're not!) and that revenue is holding up strong (it isn't)!

....and in other shock news, turkeys look set to reject Christmas 2009 according to a latest poll.

Well, i can set the record straight in the UK at least..

In the main, dealers are still struggling - and quite a number of dealers are balancing on a knife edge.  Bang & Olufsen have been kind (in many cases too kind) when propping up ailing dealers, and i think Lars Flyvholm and his team have needed to toughen up a bit - and done so.

Some have had record months though - and some are reporting not much change in trade at all. These reports are coming from dealers i know and trust - they don't lie to me, and me to them.

The dealers that are struggling are the ones waiting for someone to do something for them..  By this i mean the dealers that feel they are 'victims' of a recession and do nothing but blame external circumstances.  These are the ones, unless financially strong, that will fall by the wayside along with the ones that have been giving less than satisfactory service during the good times.

The ones that are doing well are the ones that see hard times as an opportunity - the ones that realise now is the time to 'have a deal' with people and pull out all the stops with regards customer service.  These are, without exception, the dealers that will survive (and even prosper) in a recession.  There is still a strong demand for premium products, but the price has to be right or the service has to be exceptional - preferably both.

With regards pre-owned, it's steady.  I am either level with last years figures or up 5-15% on last years monthly totals. Enquiries are down over the last few weeks, but those who are spending are spending big and having a deal.. back to what i said.  My spend on repairing products is up dramatically thanks to the BeoVision 7, and servicing is getting more and more costly as B&O have jacked up the price of spare parts by up to 75% in some cases.  Financially, my profits will be down this year - but i'm paying the overheads, making a living, and i still love what i do. I'm happy!

The future of B&O is in their own hands as a company... Personally, i don't see any 'green shoots' and i haven't had any impressed upon me as i keep hearing pretty disappointing stories - but we'll have to wait and see..  

If software is going to be their 'new technology platform' they had better stop farming it out to incompetents.  I'm saying no more, it may turn into a rant.. 

Lee

 

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