Aha! Well, I think the prices might be a bit different in sweden since the BV10 is quite expensive but of course not a BV7 eventough not far from. I think the Bv10 is more like a bv7 than bv6. Here in sweden they put the price on display without ar-coating and without dvb-receiver(which is extremely weird since dvb is the only tv-signals available) and excluding the beo4. The bv10 without ar,remote and dvb costs 64 000 SEK here. For that price I really can't understand how they can exclude a coating that costs only dollars to put on, same with dvb, even samsung lcds for 5000 SEK has dvb-t/c/s2 nowadays..
