Paul W wrote:

especially when they are awful plasticky Samsung & Toshiba 'stuff' out there!

Hang on there! I've just replaced my wonderful, but old Beovision 3, with a 46" Toshiba. Silver aluminium, designed by Jacob Jensen. I'm not saying there's not better out there, but mine is certainly not awfully plastic and I'm thrilled with it!

moxxey, if you are one of <35 then you should know that you do not need Apple brand to do everything what Apple products can do. Even with Samsung Blu-Ray player you can do everything what Apple TV can. 

What is the reason for young generation makes Apple that important? Apart from Itunes Apple does not have something really special others can not do...

So, come back to do point. When I buy a TV I buy a TV not a media center. If I want to add these small and cheap plastic products which is available any day any where I will buy one and add to the system. 

How many people you know still running around with Iphone1 and how many people you know still using their 20 years old B&O and Loewe stuff? That is the question you should answer first. 

Hehehe Kokomo i'm talking about their laptops.

Mind you, a flat mate of mine, spent £180 in 2008 on a Toshiba 46" TV and it was horrible in terms of both picture & thin sound quality. The picture never looked good, I guess things have improved :)

beopiranha wrote:

So, come back to do point. When I buy a TV I buy...

The keyword there is "I". You're generally speaking for yourself.

I'm not saying everyone is going out to buy a "media centre" for a TV, but I guarantee you two things. Firstly, people look for value-for-money these days. They are more savvy. They want to know their TV is future proof and a good design is simply not enough. Secondly, fewer and fewer people will consist a £8000 as value for money simply over the design. You've not sold me on any reason why most people under 40 would walk in to a B&O store and consider spending money on a BV10, BV7 or BV12. Perhaps a V1, but you'd have to get them in to the store in the first place.

I beleive there is misunderstanding here. I was not talking about B&O I was talking generally over premium brands and there is no reason for me to sell you something since i'm not in position to convince you for anything. 

But if you ask, you should get an answer. With your mentality, does not matter which brand you purchase will be a crap within very short time since 4K HD is coming. 3D will be glassless etc.  So, as a customer you should have other facts to decide on B&O like stand, link, quality, long life etc. 

As long as you want to follow Apple;  B&O is definitely wrong brand for you. Because, nobody would pay that much money for something last 2 to 5 years max! However, this young generation should also thing if they are good customers with their mentality or not? Philips, Sony, Pioneer etc. all tried to offer what this generation will and all these brands have lost

Beopiranha, I REALLY DISAGREE with you when you say If you like Apple, then B&O is the wrong brand! I think the two compliment each other very very very well. Looking at target markets & socio demographics, the person that buys a MacBook for instance, cares about quality and appreciates great design. Even the interior of the MacBook box is beautifully designed in a matching white.

Quality and caring about great design, isn't that what the B&O savvy customer is into? I'd say yes.

Maybe the SONY, Samsung, LG or Toshiba customer will not buy into B&O, but, I really think the Apple customer does!!!  Ive bought both since 1999!!! And im only 32!

I must also say a well done to the BEOLIT 12  Why?  Because the very second that I played my iPhone on it 2 weeks ago, my ears ear picked up no compression to the sound. It sounded real!

Paul, May be I can not impress my oppinion correctly may be you and Moxxey get me wrong.

I'm also Apple user and as I wrote before for example Itunes is perfect media interface for Digital Audio. I really appreciate what Apple has created. But...

My sentence was "If you want to FOLLOW Apple !!!" not "If you like Apple". I like Apple too and they are creative but this brand is creating a model max. 2 years and comes the new one. So, what I'm saying is that this method is deathly for any premium brand because they can not sell something for huge amount of money lasting just 2 years.

In another thread, my suggestion to B&O has been a co-operation with Apple on software. That will help to improve BEOLINK and BEOSOUND as well as BEOVISION. But acquiring Loewe or B&O will kill these brands in long run. Let's wait and see.

It's bad for B&O. Apple should buy B&O. But I believe that B&O blew it when they put embedded Windows into the Beosound 5 without supporting Apple's format. Beoplay comes too late. It's going to be difficult to cooperate with Apple after they buy the biggest competition of B&O.

Although I don't like Loewe's quality standards and wanna-be design, I believe that they made the right decisions in terms of flexibility and configuration.