Clearly the seasonal colours aren’t for you Puncher, but I do believe they can have a significant impact on sales by fostering additional interest every six months. Presumably B&O see sales spike when they release new colours otherwise they would stop doing it.
I don’t think it should be a case of spending the money on other things. Surely money should be spent on all the areas you mention at an appropriate level in addition to the colour team, not instead of.
If the cost of the colour team creates more than that level of margin on additional sales (as I suspect it will) I’d say leave it alone.
I’m probably just a slave to capitalism or whatever but I’m guilty of that. I snapped up a pair of terracotta H9i when they released the AW18 season and sold the natural ones I had 😳👍😳
That was the model I wanted, but to slow, best they have made so far 😁
