moxxey wrote:

Puncher wrote:

They'd probably sell more product if they had the Havana trip as a raffle prize with a free entry with every sale and left the lads with the crayons at home!

Sadly the lie-flat seats have been booked and in-flight meals pre-chosen, so sadly it can't be cancelled. I did suggest that they could look at photos of Havana via Google, but understandably there's nothing better than touching, smelling and experiencing your environment to make your final color choices.

The fact they're traveling to a Communist dictatorship to choose colors for as shallow and capitalistic a market as designer luxury goods is ironic in the extreme.

Puncher wrote:

Whilst I mock and over exaggerate to make my point I will ask how many new, new sales does this generate? For example how many Dusty Pink H9i's will be sold where, without the pink option, there would not have been an H9i sale at all?

This together with the point made by others, i.e. design a killer product and it's colour is irrelevant.

Duels wrote:

Puncher wrote:

 

Whilst I mock and over exaggerate to make my point I will ask how many new, new sales does this generate? For example how many Dusty Pink H9i's will be sold where, without the pink option, there would not have been an H9i sale at all?

 

This together with the point made by others, i.e. design a killer product and it's colour is irrelevant.

 

 

I’m not sure the sales information is available but I wouldn’t be at all surprised if the regular colour updates had a significant impact on sales volume. Particularly bearing in mind the younger target market for play products generally.

 

 

From my own point of view, I personally bought an A1,A2,H8s and H5s on the release of a particular new colour that I really liked.

 

 

Great - the company seems safe in your hands.

Puncher wrote:

Duels wrote:

Puncher wrote:

 

Whilst I mock and over exaggerate to make my point I will ask how many new, new sales does this generate? For example how many Dusty Pink H9i's will be sold where, without the pink option, there would not have been an H9i sale at all?

 

This together with the point made by others, i.e. design a killer product and it's colour is irrelevant.

 

 

I’m not sure the sales information is available but I wouldn’t be at all surprised if the regular colour updates had a significant impact on sales volume. Particularly bearing in mind the younger target market for play products generally.

 

 

From my own point of view, I personally bought an A1,A2,H8s and H5s on the release of a particular new colour that I really liked.

 

 

Great - the company seems safe in your hands.

I wanted the H9i this December, as a very nice colour was available, sadly it was sold out and I did not buy them. All dealers had sold out of this colour, so it must have had some influence.

Emil Jensen wrote:

I wanted the H9i this December, as a very nice colour was available, sadly it was sold out and I did not buy them. All dealers had sold out of this colour, so it must have had some influence.

Absolutely do not understand wanting/needing headphones but not buying them because they aren't Dusty Pink (insert own colour here)!

Puncher wrote:

Emil Jensen wrote:

I wanted the H9i this December, as a very nice colour was available, sadly it was sold out and I did not buy them. All dealers had sold out of this colour, so it must have had some influence.

Absolutely do not understand wanting/needing headphones but not buying them because they aren't Dusty Pink (insert own colour here)!

That is okay Puncher, I am just telling you that it can be the case for a lot of people.

I actually apply this for a lot of things.

I mostly look at Cars and Houses for the design(Colour is a important part of design)

Clothes seems to obvious to say.

To be clear, B&O have always done colours and I had no real objection to that. My concern here is that they have apparently significantly upped their expenditure in the selection process of colours, most of which will be fleeting and will likely have little additional impact over an almost a random selection from this seasons "in" colours - i.e. "new/different"  is probably more important than the actual shade, especially given that most will have a lifetime of mere months.

I would rather this money was spent on Engineering, Acoustics, actual design and especially software.

Puncher wrote:

To be clear, B&O have always done colours and I had no real objection to that. My concern here is that they have apparently significantly upped their expenditure in the selection process of colours, most of which will be fleeting and will likely have little additional impact over an almost a random selection from this seasons "in" colours - i.e. "new/different" is probably more important than the actual shade, especially given that most will have a lifetime of mere months.

I would rather this money was spent on Engineering, Acoustics, actual design and especially software.

Ban boring signatures!

I'm not sure if you're not listening on purpose - by all means have seasonal colours, I just don't believe it requires significant additional resources in order to do so!

Duels wrote:

Clearly the seasonal colours aren’t for you Puncher, but I do believe they can have a significant impact on sales by fostering additional interest every six months. Presumably B&O see sales spike when they release new colours otherwise they would stop doing it.

I don’t think it should be a case of spending the money on other things. Surely money should be spent on all the areas you mention at an appropriate level in addition to the colour team, not instead of.

If the cost of the colour team creates more than that level of margin on additional sales (as I suspect it will) I’d say leave it alone.