I’m the original creator of this thread with an update.
It seems that the sound is absolutely the plastic expanding from heat and making a loud sound. It is not the Wifi, power converters etc. I know this as I unplugged the unit and it still make the sound hours later.
I have gone through 3 units from the first generation to the second. I also heard the store unit do it while I was standing right next to it. In other words 100% or the A9’s I have been around have this problem.
B&O support are totally useless. The stores just offer to replace or repair it. They said they have no idea what to repair though.
It is not the wall mount. Mine has been floor standing from day 1.
This is absolutely a design flaw. Other than that the unit is amazing but the pop sounds are a bit of a blemish on it and B&O’s support team.
Location: Toronto, Canada