The more I read the posts, the more this TV bothers me. Yes, I agree it's cool and fur-sure expensive. I am perplexed though as to why B&O would put so much effort into and ultra-extreme product that maybe a handful of folks can afford when they could put that energy into products that maybe would be just as cool, new product, that could create some additional excitement for the middle market that could produce some profits and more general success around the globe. I just think with the economy they need to stratigies the product line alittle. They must be making a heck of a profit on the thing realitive to the units they will move. I don't know am I making any sence????

Dave

As I said in another thread, I don't believe it took that much effort anyway. Most of it is the same as in smaller TVs - the panel was made by somebody else anyway, maybe the power supply as well - and the rest is relatively simple mechanics, just in a large scale.

And the real value of the product is not how much it sells, but the PR value which is probably priceless. Anything smaller, no matter how good, would've made the general-non-B&O-believer public just yawn. I don't think B&O ever expected this product to produce direct profits.

In that case GO B&O !!!!!

It's now officially available in the US and the price tag is a lot lower than in EU.

Read more here:

That's a hell of a difference in price, between continents. Bizarre - you could buy it from the local store in Denmark for more than it costs from America. I would love to know how they ship that to the States and the shipping costs involved. Which makes the difference in price even more confusing.

tournedos wrote:

As I said in another thread, I don't believe it took that much effort anyway. Most of it is the same as in smaller TVs - the panel was made by somebody else anyway, maybe the power supply as well - and the rest is relatively simple mechanics, just in a large scale.

And the real value of the product is not how much it sells, but the PR value which is probably priceless. Anything smaller, no matter how good, would've made the general-non-B&O-believer public just yawn. I don't think B&O ever expected this product to produce direct profits.

If I might add a note.

This TV will only be build to order. So it's basicly a custom build tv set. As with all custom build products the pricetag is (a lot) higher then normal production sets... and the profit margin is also a lot higher. I think B&O did a very P&L (profit and loss) calculation before even starting the build the first set!!! So in my very humble opinion... it will generate direct profit and probably (in percentage) way more then the other TV sets.

Karel.

The US price posted never contains sales tax, that alone accounts for 20%. For the rest, part of it comes from currency fluctuations. Lastly, the price for BV4s in Europe sometimes includes a BS3 while in US thats priced separately.

That said, I don't know what B&O uses to figure out the prices in different countries, but over time I found big differences before.

Cheers

JK

20%?  I guess you don't live in the US. Chicago has the highest rate in the country and it's "only" 10.25%. In most places it's between 6-8%.

Some people are debating about the merits of the rising screen. Here's another reason! I have my TV against a window and height of the TV blocks some of the view. With a screen that drops to the floor when not in use, windows/pictures/bookcases etc. behind the TV would not be blocked as much. 😁 I LOVE high design that also serves a functional purpose, and this seems to be one of them. Hope the concept filters down to the smaller TV's.

Leo

around 20% is the going rate in europe

Anyone have IRL pictures of the TV?