macjonny1 wrote:
OK I don't understand this (I live in the USA). How can this license plate be worth this much? Maybe this is a joke and it flew over my head! ๐
Where there's a demand, there's a market. Where there's a market, there's a profit. First and foremost, when it comes to number plates - i'm a businessman and have made money on my number plates over the years. Much more than I would have putting it into a bank - or property even. I treat it as an enjoyable investment that needs absolutely no maintenance.
Why do we pay vast sums for number plates? Well.. it's down to individuality I suppose. Would an American pay extra to have the only corvette in the USA in a one-off special Chevrolet colour (sorry, color ๐)? Yes, of course - it's individual. A one-off, just like a cherished number plate. The US Government have either been very kind, or missed a trick letting you choose your own number plate. It would instantly kill a multi-million pound revenue stream for the UK Tax coffers if we took this route!
It must be difficult to understand exactly why some people pay so much for their name or business name, or initials on their car - and i'd say you were probably right to be confused! However, we have BE02 YOU (Beo to You) on one delivery van, BEO IV (Beo4) on another, and V13 WNG (Viewing) on the other. All raise a smile when we pull up - and they were all cheap number plates (no more than ยฃ600 each). A nice business tool.
Also - they can hide the age of a car.. a real boon if you've bought a 2 year old car in brand new condition. An expensive number plate on a car which looks new makes it look brand new. Some people like that - personally that doesn't appeal to me, but hey.
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