I'm actually very impressed with ATV. It really is an Ipod for your home entertainment system. In fact ATV makes more sense with B&O than with most other gear. Let me stipulate several things: I'm not an Apple fanatic. In fact I haven't owned a Mac since 1988! There are many home media servers available that are also very good. In fact BeoMedia is one, but at several times the cost. Finally, there are many limitations and possibilities so the ATV has a long way to go.
Having said this, the problem with ATV is that it's a part of a CE segment that is in its infancy. ATV however, is what the future of TV will be. Some day you will be able to watch streams or downloads of video from many different sources in the same way that today you can listen to a stream of music or just one song from an album. We can debate the merits of "narrow casting," but it will come.
It's hard to find fault with ATV's implementation of a video/music server compared to others. At $299 it is not only on the lower end of the price scale, but technically it is designed for the non-technical elite. This is critical. It is however, a closed system (typical of Apple), though this hasn't seemed to have hurt the Ipod.
Jobs did describe ATV as a hobby for Apple. This is probably due to the fact that their other products ship in the MEGA millions. Nevertheless, I hope they continue to develop this product. With patience it can become a very important part of our entertainment future.
Now, why is it a good match for B&O? Well, I have a ML system in my house. I don't know of any other home entertainment product that so easily adapts to new technology. For example, I can listen to music from the front 2 speakers and mute my Avant's picture. Brilliant. I can also listen to the ATV from all the link rooms in the house. Cool. The reason I was asking Beojeff about the upgrade and the cost is because I am now using Lintronic, which is great, but if I get fast scroll with the B&O solution, that would be even better.
Alex